The history of beer brewing
Beer can be generally described as a fermented malt beverage. The word beer is derived from the Latin word ‘bibere’ meaning ‘to drink’. Gilgamesh Epic, which is one of the first great works of world literature, mentions the significance of beer. Beer has always played a significant role in many cultures through the history, though its influence on these cultures is not mostly recognized. It’s amazing that the same beverage that the Samarians prepared 6000 years ago still has an important place in modern day society. This Article will give an outline of the history of beer for those are interested to read about it.
The Samarians from Mesopotamia were the first nation to brew beer. They named it as “Divine Drink” and prepared it to be presented to their gods. The earliest record of beer is a 6000 year old Samarian tablet that showed a group of people drinking from a communal bowl using reed straws.
The civilization of the Babylonians that’s coming from the Samarians and thereafter formulated the art of brewing beer.
They were capable of brewing 20 different types of beer. Master brewers were extremely reputable members of the society, and there is a clay tablet, 4000 year old to show this. These Babylonian master brewers were women as well as priestesses. Some types of beer were set-aside solely for temple ceremonies. In 2100 BC Hammurabi, the 6th King of Babylonia, made the first written laws and there was a law for the daily beer portion based on the people’s social class. During this time, beer could not be sold, it was used for trade. King Hammurabi commanded a saloon keeper to be killed by drowning because he has accepted money for beer.
There is a special writing for “brewer”; this displays the value of beer in the ancient Egyptian society.
The Egyptians used to assemble in a “house of beer” in the evenings, and it was an crucial part the meals of the royal family and peasants. Beer was also utilized as a medicine. Beer was also used as a gift to the gods. Beer is also cited in the “Book of the Dead”, and many other Egyptian wall hangings.
The common belief is that the Egyptians taught the Greeks how to brew beer. Beer was essential to the Greeks. And then Greeks taught the Romans how to brew beer, and Romans taught the savage tribes in Britain the same.
From the Romans beer brewing was passed to the Celtic and Teutonic peoples of Britain and central Europe. But beer did not acquire its respect until the Christian monasteries started to brew and modify it.
In medieval period of time beer was was thought to be a “food-drink” and it was mainly brewed by women, since women were the cooks. And they were known as “ale-wives” because they brewed beer. They used to learn the brewing from the monks, and the monks had discovered the top-quality beer brewing methods. There wee lots of things woven around beer or the “ale”. For example, those days brides used to frequently sell ale to raise money for the wedding, thus the word “bride-ale”, or “bridal”.
Beer evolved into what it is today through industrial revolutions and the continued improvement of the same civilizations that brought it through the medieval period of time.
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Question by Weatherman: Is Bud Light the world’s best selling beer because it’s the best?
It’s a little too tough for me to handle but if it is the best seller do you think I could handle it some day?
Best answer:
Answer by Milkman
No not even close. It’s cheap and has great advertising that’s why it’s the “best” seller. (I haven’t seen the actual numbers) IMHO Miller Light is 100X better. But I still only drink it as a last resort.
What do you think? Answer below!
Categories: Best Selling Beers Tags: BEER, Brewing, History
Decline Among Beer Drinker & Smokers
Article by Donna Martin
In past recessions smokers and beer drinkers kept puffing and drinking. This time it could be different. The downturn and associated austerity measures may actually be accelerating a long term decline in both bad habits in the developed world, raising pressure on the two industries to innovate.
For example cigarettes sales in developed countries are affected by price, and price is mainly driven by taxes, something austerity-minded governments are busy rising.”They will look at tobacco as an easy way to tax, much as they would look at the alcohol industry,” declared RBS analyst Robbie Aitken.
It is important to add that beer sales in Europe and North America rose in the temporary recession of 2001 and 2002 for both Heineken and Interbrew, the predecessor of Anheuser-Busch InBev, prompting AB InBev’s finance Chief Felipe Dutra to remind investors of beer’s status as “cheap entertainment” in a 2008 presentation.
But last year, the world’s top four brewers all sold less beer than in 2008. Volumes in Europe and North America have dropped particularly sharply.
In some countries with a bar drinking culture, consumers have opted en masse to drink at home. Britain’s Punch Taverns announced this year plans to sell more pubs as it struggles to keep them profitable. This is not necessarily a negative for brewers, but third-quarter results show they also have problems that are a direct result of economic hardship.
Heineken added that weak consumer sentiment and austerity measures led to poor third-quarter trading in the Netherlands, Greece, Italy and Spain, parts of Eastern Europe and especially Britain.
AB InBev, with almost half the U.S. market, has noted that drinking has tailed off in key demographic, young males who have been disproportionately hit by the financial crisis.
Tobacco companies are facing the full force of the downturn. Recessions have not always limited smoking cheap cigarettes in the past, but spiraling taxes on the habit are now turning smokers off, or at least sending them in search of a cheaper option.
International tobacco analyst Don Hedley, adding that tax increases, smoking bans and health warnings mean official consumption typically falls 1-2 percent per year in the developed world.
British American Tobacco said in October the current downturn was having an impact that showed no signs of abating. But in Japan, BAT expects the market to fall by about one fifth next years.
Even in the European Union tobacco sales fell 5.5 percent in the first nine months of 2010, mainly due to declines in Greece, Poland and Spain, Philip Morris International said.
The company blamed tax rises, some imposed as part of austerity measures. Meanwhile BAT and Imperial Tobacco say they are increasingly losing smokers to black market producers.
Emerging economies and new product lines are the most obvious source of much needed growth for both brewers and tobacco companies.
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